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Title: New Sales Simplified The Essential Handbook For Prospecting And New Business Development Author: hooks.beautyclass.tv-2022-04-22T00:00:00+00:01. Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best- Seller and spent a year as the #1 top-rated book in its category, has been named the #3 Most-Highly Rated Sales Book of All-Time (by HubSpot). With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results. In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospects. Draft a compelling, customer focused.